Founder · Customera.cx

Silvia Montero
Collado

CX practitioner. 20 years. 148 countries.

I built Customera because most CX consultants advise from a distance. I have operated CX programs at scale, across markets, inside the constraints that exist in the real world. That is a different thing from strategy recommendations.

Silvia Montero Collado, Founder of Customera, CX consultant for B2B SaaS
20
Years CX leadership
148
Countries, Xerox
81
Countries, HP
5
Proprietary pillars
Background

Operated at scale. Built from scratch. Both.

Before Customera, I spent five and a half years as Global Head of Client Experience at Xerox, building and operating CX governance across 148 countries. Before that, CX Program Lead at HP's 3D printing division, designing the CX infrastructure for a then-new product category across 81 countries.

Both roles required the same thing: building a CX function that actually ran, without the luxury of a clean starting point, an unlimited budget, or a stable organizational structure. That is the only kind of experience that transfers to a Series B or C company trying to scale their CX operation under similar constraints.

I hold an MIT Professional Certificate in Leadership and Innovation. I work in English and Spanish. Customera engages clients globally, with pricing calibrated to local markets.

I built the H.E.A.R.T. Framework™ from the operational patterns that consistently separated CX programs that compounded from ones that stalled. It is not a model based on research. It is an operating system based on what actually worked.

Credentials
Global Head of Client Experience, Xerox. 148 countries. Built and operated CX governance at enterprise scale.
5.5 years. Full CX function ownership across all major global markets. Governance architecture, VoC systems, escalation frameworks, and team structures across 148 countries.
CX Program Lead, HP. 3D printing division. 81 countries. Designed CX infrastructure for a then-new product category.
Built the CX operating model for HP's 3D printing division from the ground up across 81 countries, with no existing playbook for the category.
MIT Professional Certificate in Leadership and Innovation
Completed through MIT Sloan Executive Education. Focus on leadership and operational innovation at organizational scale.
Proprietary intellectual property
H.E.A.R.T. Framework™ — Hear, Engineer, Activate, Resolve, Track. The CX operating system behind every Customera engagement.
Synthetic Customer Testing — a protocol for stress-testing CX systems before they fail in production.
CX Intelligence Hub — a structured content and diagnostic library for B2B SaaS CX leaders.
Why Customera

Three things that separate this from a standard consulting engagement.

01
Operated, not just advised
Every recommendation is grounded in having built and run the system being recommended. Not observed it from a slide deck. That changes the quality of the analysis and the credibility of the roadmap.
02
Systems, not sessions
Customera engagements produce a working CX architecture, not a strategy document. The deliverable is a system you can operate the week after the engagement closes, with owners, metrics, and a feedback loop.
03
Measurable targets, not vague outcomes
Every engagement defines what success looks like before it starts. If the target metrics are not achievable in the timeframe, that is established upfront, not discovered at the end.
Who Customera is built for

Four situations where the engagement works.

VP Customer Success
Churn is rising without a clear root cause
You have the data. You have the team. You do not have a structured way to translate the signals into a prioritized action plan that leadership will fund.
CCO
The CX function exists but does not compound
You have processes in place and a capable team, but NRR is flat and you cannot identify what is actually driving the ceiling. You need an independent diagnostic before you make structural changes.
COO
Support costs are growing faster than revenue
Escalation volume is up. Resolution time is up. The team is stretched. You need to know whether this is a staffing problem or a system design problem before you hire.
CEO without a CX executive
No CX leadership in the org, and you feel it
Customer complaints are reaching you directly. CS is managing fires, not building a system. You need senior CX leadership but not a $200K/year hire. The Fractional tier was built for this.
"

CX dysfunction costs you revenue before it shows up in your churn data. By the time the number moves, the decision to leave has already been made. The work is in the six months before that.

Silvia Montero Collado · Founder, Customera

Start with a conversation.

30 minutes. No sales pitch. You describe what is happening, I tell you whether this is the right fit and what the starting point should be. If it is not a fit, you will hear that too.